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7 Qualities of a Great Website

The pandemic website turned out to be a worrisome time for businesses that did not opt for digitalization. With the physical stores closed, and people confined to their houses, brands witnessed a significant drop in sales. However, it did pave the way for advanced web design and development processes to create a digital presence immune to lockdowns. Today the same companies operate from both a physical and virtual store catering to their local and global consumers round-the-clock

How to create a good website?

A good website does not need to take years of planning and months for execution. Moreover, with the right minds, the process takes a matter of weeks and produces results that last a long time. With the advent of web development, developers have come up with certain tips and tricks that make the perfect site. They aim to create a web presence that finds its target audience, engages them through content, and converts them. The entire process may seem intimidating, but it has been a game-changer for small and large-scale businesses alike.

Why is it important to have a good website?

Websites are a primary tool for businesses to establish a robust identity and to connect with people. However, it is important for a website to be scalable and include features that grow with its brand.

Following are some qualities of a website that are important for businesses sustainability, regardless of their scale.

Well-Designed Web Template

A website mirrors the mission and vision of your business. Whether it’s the products, services, or brand name – the quality of a business is reflected via its digital presence. To depict your brand as trustworthy and capable of providing a professional experience, create a visually appealing and polished website. An efficient and well-designed layout is a prerequisite for a website to engage and cater to its audience. It retains the customer’s attention and presence for sufficient time, within which, they tend to make a purchase.

When a customer spends time on the website, they make an action out of necessity or curiosity. However, it is important to offer a comfortable web experience that does not strain the user’s eyes. An appropriate color scheme, strategic placement of logos, and the right proportion of white balance contribute to an easy-on-eyes web template.

Fast-paced And Easy to Use

The time in which the user opens a webpage accesses it and makes a decision is almost instantaneous.  So much so that it takes only 50 milliseconds or 0.05 sections to make an impact on the user. Therefore, it is crucial to develop a fast-functioning website that engages the user the moment they arrive.

In addition to being quick-paced, a website must also be easy to navigate. No user stays on a website that doesn’t direct them to the section/product they were in search for. Therefore, to engage the target customers and for their conversion, a website should have to provide easy navigation.

Mobile Friendly

Everything you do to engage the audience may just not be enough if the website does not work on mobile. Moreover, the device is even responsible for 53% of global website traffic. Since the device accounts for more than half of website influx, a seamless mobile experience is pivotal. Mobile-optimized websites deliver an enhanced user experience, which in turn, increases user retention and its conversion to generate revenue. According to Google, 49% of people refused to revisit a site rendered to provide low quality phone experience. In addition, mobile-optimized sites also witnessed improved speed, search engine optimization, and greater user time.

Content That Speaks

Precise, engaging, and innovative – this is the current recipe for content that speaks to the user. No one wants to read something that is either too hard to decipher or makes no sense. Elaborate why you chose to write the article in the first place and ensure that the content is accurate, relevant, and up-to-date. While many companies do not pay much interest in blogs, those who do have seen 67% more leads in a month. The web feature utilizes keywords that also allow better ranking on SERPs and hence brings more traffic to the site.

Contact and Geographical Location

Every brand wants to instill trust in its consumers. If you want to do the same, provide information on the website that connects your audience to your business. Contact and geographical information are important to render the brand trustworthy. Contact information (such as phone number, email address, and social media accounts) is also essential for recognition by Google.  On the other hand, geographical information is an intuitive approach to target potential customers in the nearby vicinity. While a customer won’t chase you, contact and location would help connect with the local audience and improve SEO ranking.

Exciting Call to Actions

Everyone needs a little direction to reach where they want to, even your website visitors. According to a survey, adding the CTA button on the website template increased conversion by 88% and e-commerce conversions by 22%. The feature is viable to elaborate the purpose of the site, and the user’s visit to it.

It is a key component of a website as it directs the user to move forward to the next step – be it making a purchase or signing up for a newsletter. From reading or sharing an article, to following social media, or subscribing to a mailing list – call-to-action includes it all.

Also Read: Hire Software Maintenance and Support Team?

Search and Social Web Optimized

A cutting-edge website with superior UX and content development will yield no benefits if it doesn’t earn traffic. For a website to engage users, retain them, and convert them into a lead – search engine optimization is required. The idea for search engine optimization is to facilitate a better ranking of the website on the result page. A website that appears on the first page, is right in front of the person who searched for the product/service it deals with.  Countless SEO guidelines contribute to efficient search optimization, such as

  • Using title, meta tags on each page, and alt tags on each image
  • Optimizing content with words that people use to make a search
  • Strategic use of keywords in contents and links

In addition to SEO, social web optimization is another recent approach for efficient top marketing agency. It involves the use of social media to promote the brand and drive significant volumes of traffic to the site. From sharing links to directing to the social web from the website – the idea is feasible to spread the name

Parting Note

Whether it is a recent start-up or a full-scale franchise, a business needs to cater to as many customers as it can. The website has to play a key role in shaping the idea of marketing for entrepreneurs and requires constant evolution to stay relevant. A website alone is not going to deliver unless it’s equipped with features that render it high quality and efficient. A website that is made with the right approach goes on to promote the brand well both locally and globally. It is exactly why the role of web developers has increased multifold to create a robust web presence.

We suggest you partner up with a proactive digital agency to develop a website that attracts leads. Since market demands are continuously changing you need to ensure your website reflects solutions to those needs through consistent updates.

Bilal Ahmed Siddiqui

Bilal is a competent Digital Marketer and Content Producer who has managed to establish himself as a valuable employee wherever he has set camp. His skills have always played a profitable role in various projects, as he has consistently dedicated himself to learning and improving.

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