7 Chatbots Benefits For Your Business
Do you know chatbot benefits? On-demand messaging services have shifted customers’ way of communicating with businesses. To offer reliable, instant, and superior customer service, many businesses are integrating chatbots into their processes.
Industries, where customer interaction is at the center of the business, such as banking, insurance, healthcare, and more, chatbots automation have proved themselves to be a complete game-changer.
Chatbots help save over 4 minutes on average per customer inquiry, compared to the executives answering the calls, with a high success rate per interaction.
Still not convinced about chatbots? Don’t worry, in this article, we will share with you 7 chatbots benefits for your business to enhance customer and business experience.
Cost savings
With a competitive business landscape today, businesses need a robust customer service department. Implementing chatbots allows companies to manage a large number of customer queries in a short time.
Although chatbot implementation requires a certain amount of investment. It is still lower than the traditional customer service model that includes infrastructure, salaries, training, and multiple other resources.
According to research, businesses every year spend nearly $1.3 trillion for 265 billion customer requests, and chatbots can assist businesses to save up to 30%.
Boosted sales
Chatbots can become a frictionless platform for presenting users with recommendations that can smartly introduce customers to new products and services being offered by you.
They also help in boosting sales as they are available 24/7 with immediate responses. Since customers hate waiting, and chatbots are all about availability, it has been observed that businesses have achieved an increase in sales by 67% after using chatbots.
Increased user interaction
Chatbots provide a completely different channel to reach out to your potential customers and existing customers. They can be used to have an effective customer engagement with deals, tips, and various other offers that are advantageous to customers.
Only with the best real-time customer interaction with an AI-based chatbot, your customers will be able to find what they are looking for and also evaluate different suggestions. With a higher number of user interactions, chances for your business to generate more leads, sales, and revenue grow exponentially.
According to research, Zurich Insurance UK recorded a 20% increase in their customer interactions after using a chatbot called Zara (Zurich Automated Response Agent).
Reach new customers
Chatbot platforms such as Kik or Facebook Messenger are some of the most popular applications. By being continuously active on these platforms, companies can easily reach out to customers who may not want to connect to their business.
According to a survey conducted by Telus International, 38% of millennials give feedback once a week via social media. It was also noted that the number of feedback has increased in the last 12 months. Chatbots are the most effective, efficient, and reliable method to reach new customers.
Monitor data to gain insights
Chatbots are excellent tools to monitor and analyze your customer’s behavior. By monitoring user data, businesses can adjust their marketing efforts accordingly to reach more customers.
Similarly, chatbots can also be used to collect feedback through simple questions to improve product, service, or business performance.
Best practices in using chatbots for gaining insights from customer data:
- Use chatbots to collect customer information such as name, contact information, etc., and create a customer profile.
- Using chatbots, keep existing customers engaged through regular and timely push notifications.
- AI-based chatbots can offer customers relevant product details and suggestions.
Meeting customer expectations
Customers expect and appreciate quick responses to complaints or queries. AI-based chatbots are extremely smart and businesses can automate some of the routine interactions and meet customer expectations.
With chatbots, customers won’t have to wait for human engagement and this will definitely make their experience with the brand pleasant and contribute to retention as well.
Tips to use chatbots to meet customer expectations
- Chatbots can aid businesses in proactively interacting with the customers, delivering them quick responses, and getting higher open rates than email.
- Using chatbots can also prove to be very handy when it comes to delivering a personal experience to customers across multiple touchpoints as this can also impact sales and conversion rates.
- Using chatbots for sending visual content and giving information about product information, offers, discounts, etc can ensure effective targeting and boost customer engagement.
Making customer journey smooth
Businesses hate to see prospects leave the sales to funnel halfway through. Multiple reasons can stop customers from purchasing such as cumbersome check-out process or hidden costs.
Chatbots can prove effective in helping businesses reduce customer churn and make the customer journey smoother. Businesses can create chatbots with the right scripts, engage customers effectively and answer their queries at different stages of the journey.
Final Thoughts
There you have it, the seven chatbot benefits for your business. No matter how big or small your business is, integrating the best, most reliable, effective, and AI-based chatbot will help your business expand and increase customer trust in your service.
Read More: Know More About The Benefits Of Ecommerce Website Development
