SEThere are quite a lot of smart marketing tools in play that assure your brand to reach the top and rule the world, but nothing beats the likes of SEO. While you might have been struggling between configuring which one of these might work for you and which won’t, just know that it requires a proper skill set for that. And it obviously begins with devising content that is well-structured and enjoyed fully.
If the audience likes the content, there is a greater probability to share and engage with the content organically. This greatly helps in improving the ranking, something that every brand wants to achieve. Even if you have hired the best SEO Dubai services, you would still need quality content.
For that, we have curated a set of writing tips that help you produce a blog post that can rank higher. Let’s delve into them:
Think Before You Write
Before setting out to write promising content, make sure to jot down the idea behind the message of your writing piece. Think about what you are going to communicate to your audience. What is the purpose behind this article? What do you want your reader to do once they have read your blog post? Once you have it all in mind, you will be able to write content that can resonate with your idea and communicate the underlying message.
Set Out the Structure and Tone
The clarity in the structure and tone is an integral part of the content. If the structure and tone are good, appealing, and clear, the output will be promising and deliver promised results. Ideally speaking, blog posts should have an introduction, body, and a conclusion. You can choose to make a point plan before starting the work. It will help you remain consistent with the SEO topic and theme message.
Paragraphs and Headings
We use paragraphs and heading, but not all of them use them perfectly well. Some have unnecessary long paragraphs, others have too small. Rather, make sure that it has an adequate length and every paragraph contains its own subject or idea. Also, it should not be repeated in the forthcoming paragraphs.
Along with this, make sure to incorporate the use of headings along with this. Do not start a new paragraph after every sentence. Instead, make headings and subheadings. This makes the reading flow easy and smooth. It also helps the reader to understand the steps and the process easier to comprehend.
Transition Words
Transition words help the reader to understand the relationship between different sentences and paragraphs. They are mostly used at the start, middle, or end of the sentence, thereby expressing how this clause relates to the sentence before or after it.
However, make sure that you avoid overusing the transition words. It makes the content over-explained. Similarly, with fewer transition words, it becomes difficult to explain a point and use more sentences. Therefore, place focus on simplifying the text and striking the right balance between the words.
Related Keywords
Writers often make a common mistake of stuffing the keywords into the content to make it more attractive. Rather, their efforts reduce attractiveness and also hurt the rankings. And obviously, Google is a lot smarter than it was yesterday. It wants us to write attractive and engaging content that people will love and want to read more about. It is the quality content that matters, not the number of keywords used.
One of the ways that the Google crawlers are able to understand and analyze the content, is by using synonyms for focus keywords. They are relatively easy to think about and use. And obviously, when the content is published, the viewership and enjoyment activities further allow Google to take an insight into how the content is performing.
Optimize the Article Length
The length of the article is very important. It should be a minimum of 300 words, but make sure it is well-balanced. The reason is that Google likes long articles, but viewers don’t. It scares them and they run away. Therefore, make sure that you write a length that is acceptable for the viewers as well as Google. Avoid writing long articles if you are not a skilled writer. Invest in your strengths and make the most out of them. When the content is liked and appreciated by the viewers and Google equally, it speeds up the ranking process and gives you a spot on the first page of Google results.
The Takeaway
The old days are long gone and implementing a few SEO tricks is not going to help you with getting a higher ranking. In the world today, quality content is the king. Post quality content and it will give you more likes, comments, shares, tweets, and website conversions organically. And it all begins with one integral social media marketing step-writing quality content!
