There are an unlimited number of possible reasons why your sales staff cannot achieve the results you and they want without tech. This is not only infuriating for Sales Managers who rely on their staff to achieve sales targets, but it may also result in significant employee turnover. Additionally, this has the potential to be quite costly to your business. Let’s look at five ways your sales manager and the team might leverage technology to differentiate themselves, their strategy, or their action plan.
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1. Computer Tech and mobile applications
With 77% of Americans possessing a mobile device such as a smartphone or tablet, several facets of the selling process have evolved. Mobile technology provides salespeople with fast access to product-service specifications and other tools that help them deliver more successful sales presentations and improve client experiences. Consider interacting with customers, suppliers, and subcontractors in a centralized location for messaging, file sharing, and other tools. Slack, for example, can bring all project stakeholders together in a way that emails just cannot. Tech, like an IVR phone system, enable sales teams to work more efficiently.
The next time you want to speak with a customer or a salesman, do not just speak with them. Rather than that, add a personal touch by using applications to conduct a visual call. It is a reality that when we can see each other, we can listen to one other more effectively. The presence of a mobile application enhances the customer care experience, which results in increased customer satisfaction.
Maintain simplicity in your applications. They are not websites and should not be overburdened with the material. When a consumer needs quick assistance, they should open the app, hit a button, and instantly connect with a corporate person.
2. Utilize a customer relationship management (CRM) system conducive to sales.
A well-designed [sales-oriented] CRM system may assist your sales staff in remaining organized and focused. With lead prioritizing, automated reminders, lead nurturing, and notes, you may anticipate an improvement in your sales team’s closing ratio and increased productivity. Another advantage of CRM is tracking how quickly prospects are contacted, the number of efforts made, total sales, and idle time.
CRM is good for both members of your team, and managers to track how well employees are doing. You can see how people improve or areas they should focus on in the coming months.
3. Proposal made virtually
Today’s salesmen are no longer reliant on in-person meetings to provide essential presentations. Cloud-based software enables the salesman to build a brief presentation that customers may see at their convenience.
Consider the following scenario: you’re trying to persuade a huge property management firm to give you their repair or cleaning contract, but you’re unable to get a meeting with the decision-maker. You may create a five-minute video discussing the unique service your business provides, making sure to include enough information to pique the decision maker’s interest in meeting with you to learn more.
Consider taking a survey of your audience the next time you host a lunch and learn session for agents or property managers. Presentation and Swipe are two software applications that make polling participants as easy as providing a URL to their mobile smartphone. Differentiators, methods, and action plans are all examples of such instruments.
4. Provide ongoing training and opportunity for the exchange of best practices.
Top-performing sales businesses invest in their teams’ growth. From technical training on goods and services to sales process training and annual gatherings of regional teams to discuss best practices, a well-planned training and development program gives a verifiable return on investment. Additionally, training aids in retaining top performers and the transformation of crucial middle performers into top performers.
5. Effectively manage the sales process
Though no sales process will ever be one-size-fits-all, you should establish a broad sales process that equips your team with the tools and knowledge necessary to achieve its sales objectives.
Creating playbooks using tech is one of the most effective strategies to construct a successful sales process for your team. Playbooks replicate the practices of your top salespeople and disseminate them to your failing sales representatives. Consequently, your whole team benefits from a more effective, productive, and consistent sales process.
However, it is important to remember that playbooks will not suit every circumstance. Rather than that, they serve as a flexible guide that leads your sales professionals through the buyer’s journey.
Every firm wants the success of its salespeople – that is, to close more sales. However, many salespeople will tell you that their business often makes it difficult to fulfill their targets by expecting them to do extensive administrative work or denying them access to mobile technologies. Make the sales process streamlined and easier on your employees, by implementing tech to help them. The suggestions mentioned above will help the sales manager and consequently the corporation.