Brands tend to be focused on Search Engine Optimization (SEO) strategies. Businesses that strive to establish a positive image in the market need to engage in experiential marketing. It is common for brands to provide their customers with various enjoyable, special and unlikely to forget activities. In other words, experiential marketing agency in New York creates a lasting bond between the company and its customers through tangible and memorable experiences. The marketing event space today is filled with experiential activation of all kinds of brand.
Initial background search
Found a good number of experiential marketing agencies in New York choices? Do a background check before contacting any. You can also contact other agency clients, conduct offline and online research, and then set up a meeting. The length of time the agency has been in operation is important. You should look at the company’s portfolio and ask for examples of experiential marketing campaigns they have developed and how they have increased brand awareness for other clients.
Experience with similar industries
If the best experiential marketing agencies in NYC don’t have the right amount of experience working with similar industries, consider other alternatives. Essentially, you will have to teach their employees the basics of the environment, regulations, and nuances. It would be very time-consuming and expensive for your agency to complete the project.
It would be beneficial in this case to compare industry best practices. Consider their mistakes when evaluating their past experiences. Furthermore, ensure that they have the right core competencies – if all they offer is high-profile concerts and large festivals, or digital experiences only, look elsewhere.
Arrange a quick meeting
There must be chemistry between the agency and the client. It does not matter if the relationship is with an account service director or a vice president. For ongoing program support, make sure you are not handed off to an entry-level employee. A program’s success depends directly on the live experience of the key contact. To learn more about their team, schedule a meeting and visit their facility.
Assess their understanding of your brand
It can be very persuasive to hire an experiential marketing agency. The business and sales team may generate ideas that seem big, bold, and innovative. A good agency should determine who you are as a company, what your core values are, how to engage audiences, and what goals you hope to accomplish. Don’t get too excited about an idea right away because it needs to work to succeed. Your experience agency should be aware of customer experiences at every touchpoint.
Focus on integration
Choose an experiential marketing company with a thorough understanding of the customer experience, brand awareness, and consumer perceptions. The right way to integrate a branded experience is to review the channels you use and identify how other channels can complement the experience. Integration is always more effective than standalone marketing. Experience marketing should be integrated into your overall marketing plan.
Work on strategy-building together
Companies that handle experiential marketing differently from marketing agencies. When meeting with a company, ask them how they conduct market research, plan and produce events, and integrate consumer behavior insights into their experiential campaigns.
An effective brand experience depends on a well-organized marketing plan, and experiential agencies must follow a specific process when partnering with a new client. Review their discovery processes and systems if you do not agree with them.
Measuring results
Experiential marketing campaigns will deliver a unique set of KPIs. You must agree with the key performance indicators a top experiential marketing agency will track before hiring them. In order to measure your ROI on a campaign. To see what type of data they will get from the campaign and evaluate success, ask to see a sample experiential marketing report.
Can they increase brand loyalty and sales
Brands that excel at creating memorable experiences enjoy endless loyalty from their customers. Emotional hands-on experiences are impossible to forget. Experience marketing events can result in building brand affinity but creating them isn’t easy. After years of creating memorable experiences, brands can only enjoy repeat customers.
Can they build your audience?
Talking to people in their comfort zone is a good way to inform them about your products and services. Finding out where your target audience hangs out most can be done using data from various event organizer platforms. A simple example of experiential marketing is that it allows you to achieve your goals quickly. Ask the agency whether it knows how to build a targeted audience.
Can they generate fresh content frequently?
Successful marketing strategies require unique content. Several brands find it difficult to create it. Experiential marketing events typically involve a wide variety of content that can be interacted with by your target audience.
Do they have experience creating content for marketing events? And, if they do, can they complement the SEO tactics you currently use. A great idea for content is to write about upcoming events and impact your customers. You will likely increase brand awareness in several media channels by writing about upcoming events associated with experiential marketing agencies in New York.
